01
Book a free demo
A relaxed 15-minute call. We show you the system working live on a real phone and answer every question — no pressure, no jargon.
AI Automation for Home Service Businesses
Never lose another job to a missed call.
We build automated systems that respond to every missed call and web lead in under 60 seconds — so home service businesses book more jobs without lifting a finger.
14-day free trial · No credit card · We set it all up
Watch: 60-Second Overview
1:04
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Google
Twilio
OpenAI
Anthropic
The cost of a slow response
Every missed call is a job walking to your competitor.
391%
Higher conversion when you respond within one minute.
Velocify / MIT
78%
Of customers hire the first business that responds.
Lead Response Management Study
62%
Of calls to home service businesses go unanswered.
Industry research
42 hrs
Average business response time. We respond in under 60 seconds.
Drift / InsideSalesWe close that gap automatically — before the lead ever goes cold.
How it works
Three steps. Then it runs itself.
From first call to booked job — here's exactly what working with us looks like.
02
We build your system
You fill out a short onboarding form with your business details. We build and set everything up for you in days. You don't touch a thing.
03
You get more jobs
Every missed call and web lead gets an instant response. You book more jobs, save time, and never lose a lead to slow follow-up again.
What we build
Everything your business needs to capture every lead.
Four systems, working together, running on autopilot. Built, hosted, and maintained by us.
01 · Missed Call Text Back
Every missed call gets a text in 30 seconds.
You're on a job and the phone rings. You can't pick up — but your system can. The second a call goes unanswered, the caller gets a friendly text from your number, so the lead never goes cold.
- ✓ Fires automatically within 30 seconds
- ✓ Sent from your business number, in your voice
- ✓ Works 24/7 — nights, weekends, holidays
- ✓ Turns a missed call into a live text conversation
02 · Speed-to-Lead Response
Web leads get a reply before competitors see them.
When someone fills out a form on your website, the clock is ticking. Our system fires an instant text reply in under 60 seconds — while you're still the only business they've heard from.
- ✓ Instant text reply to every web form lead
- ✓ Responds in under 60 seconds, day or night
- ✓ Starts the conversation while interest is hot
- ✓ Every lead logged — nothing slips through
03 · Branded Mobile App
Run every lead, text, and booking from one app.
No more juggling sticky notes, voicemails, and three different inboxes. Every lead, conversation, and appointment lives in one simple app on your phone — branded to your business.
- ✓ All your leads and texts in one place
- ✓ Reply, book, and track jobs from your pocket
- ✓ Branded to your business — your name, your logo
- ✓ Two buttons. No tech skills required.
Today
7
New leads
4
Booked
28s
Avg reply
SReplied
Sarah D.
Furnace not heating
JReplied
James R.
AC tune-up quote
LBooked
Lena M.
Water heater leak
New TextBook Job
04 · Professional Website (included)
A website that turns visitors into text conversations.
A clean, mobile-optimized website built and hosted by us. Every contact form feeds straight into your lead response system — so a visitor becomes a text conversation on your phone within seconds.
- ✓ Clean, fast, mobile-optimized design
- ✓ Built and hosted entirely by us
- ✓ Forms wired directly into your automation
- ✓ Every visitor becomes a text on your phone
Northline Plumbing & Heating
Fast, reliable service — done right.
Free Quote
Full name
Phone
What do you need?
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Who we serve
Built for the trades that live and die by the phone.
HVAC
Plumbing
Electrical
Garage Door
Handyman
+ more home
service trades
service trades
Why you can trust us
A new company, built on real engineering — not hype.
We're just getting started, so we'll be honest with you: we don't have a wall of testimonials yet. Here's what we do have.
Founding Client Offer
Now accepting our first home service clients in Michigan.
Come on board now and your founding-client pricing is locked for life. We're hand-building each of these first systems ourselves — and we only take on a handful at a time.
First cohort filling up
Automation Demo
Client Walkthrough
Coming soon
Real results from real contractors — landing here soon.
As we onboard our founding clients, their real results and reviews will appear here — never anything fabricated.
Why us
Why contractors choose Subtle Automations.
Built by engineers
Not marketers. We come from engineering and quantitative finance backgrounds. We understand how systems actually work — so ours don't break.
Simple to use
Everything runs from one app. Two buttons. No tech skills, no training, no manuals. If you can text, you can run it.
No contracts
Month to month. If it works, you stay. If it doesn't, you leave. No lock-in, no penalties, no fine print.
We set it all up
You don't build anything. We handle the entire setup — system, app, website, and all the wiring in between. Done for you.
Fast response, guaranteed
Every lead gets a reply in under 60 seconds, 24/7. No exceptions, no off-hours, no leads slipping through the cracks.
Ready to see it live?
Book a free 15-minute demo and watch the system work on a real phone.
Book a Free DemoSimple pricing
One price. Everything included.
No tiers to compare. No upsells at signup. Just everything you need to stop losing jobs — for one simple price.
Monthly
Annually
+12 weeks free
The Complete System
$297/ month
+12 weeks FREE
Everything you need to stop losing jobs. One simple price.
- ✓ Missed Call Text Back — 30-second response
- ✓ Speed-to-Lead web form response — under 60 seconds
- ✓ Professional mobile-optimized website
- ✓ Branded mobile app
- ✓ 2-way text inbox
- ✓ Calendar booking
Start Free Trial
14-day free trial · No credit card · No contract · Cancel anytime
As you grow, we offer additional services — but we start simple and only add what helps.
Who we are
Built by engineers. Not marketers.
Subtle Automations was founded by engineers who understand systems at a level most agencies don't. We bring enterprise-grade engineering and financial rigor to home service businesses — building automations designed to perform and built to last.
MM
Mouhamadou Mbengue
Founder · Engineer
Mechanical engineer with a background in systems, software, and automation. Leads the design and build of every system we deploy — with an engineer's standard for precision and reliability.
AA
Ajwan A.
Co-Founder · Quantitative Finance
Holds a master's in quantitative finance with a background in economics. Leads the financial and analytical side — ensuring every automation we build ties directly to measurable results.
Engineering-led builds
Quantitative finance & economics
Based in Canton, Michigan
Questions
Straight answers, no fine print.
Most clients see their first auto-responded lead the same day the system goes live. Because every missed call and web form is answered instantly, you start capturing leads you were losing before — right away.
Not at all. We set up everything for you. Once it's live, you run the whole thing from one simple app — if you can send a text message, you can use it. No training required.
No. Everything is month to month. If the system is working for you, you stay. If it's not, you cancel anytime — no penalties, no lock-in, no fine print.
Missed Call Text Back, Speed-to-Lead web form response, a professional mobile-optimized website, your branded mobile app, a 2-way text inbox, and calendar booking. Everything is included in the one price — we set it all up.
A few days after you complete a short onboarding form. We do the entire build for you — system, app, and website — and let you know the moment it's live.
You start with a 14-day free trial — no credit card required. If it's not the right fit, you cancel anytime with no obligation. The risk is entirely on us.
Book your free demo
The next call you miss could be a $5,000 job.
Let's make sure you never miss it. Book a free demo and see the system work live on a real phone.
Book a Free Demo14-day free trial · No credit card · We set it all up for you